Learning to Say Thank You: The Role of Donor Acknowledgements
New Study Shows Just How Massively Important Saying Thank-You Really Is – How should we be thanking supporters? Should we thank donors for their gift, for the difference they have made or for being the kind of person they are or would like to be? And should a thank-you be designed differently for donors at different stages in their relationship? Do certain types of thank-you allow donors to experience higher levels of well being and what does this mean for subsequent behaviour?
Author: Jen Shang, Adrian Sargeant, Kathryn Carpenter, Harriet Day
Publisher: The Philanthropy Centre
Source: The Philanthropy Centre
Date published: September 2018
Keywords: Donor Development
Category: Donor Relations & Stewardship