Fundraising Effectiveness Project 2009 – current

The groundbreaking annual Fundraising Effectiveness Survey, piloted in November 2006, collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. Participants can use this industry data, which AFP offers free, to make better-informed, growth-oriented budget decisions to boost donor revenue.

Author: Bill Levis, Ben Miller, Cathy Williams
Publisher: AFP
Source: AFP Fundraising Effectiveness Project
Date published: 2009 – current quarter
Geography: US
Keywords: Evaluation, Philanthropy
Category: Benchmarks